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Only 8% of hotels in Ireland sampled have multilingual websites - new survey
Mark Rodger
A nationwide survey of Irish hotels has found that only 8% of those sampled offer languages other than English on their website. The survey carried out by website translation specialists Cipherion Translations, highlights the need for Irish hotels to engage with non-English speaking customers in their own language to generate more business from abroad.
The Spark of Genius competition, run by Web Summit and headline sponsors Maples & Calder and KPMG, will see 3 leading start-ups pitch live in front of an audience of 500 internet professionals, investors, entrepreneurs and influencers at this evening’s event. As part of a Dragon’s Den type scenario, the panel of judges, including Cipherion’s CEO, Mark Rodgers, will select the winning organisation to be awarded over €30,000 worth of prizes.
With more than 300 million people in continental Europe alone who do not have English as their first language, the opportunities in being first to market with translated services and websites is immense and more relevant than ever in today’s reduced domestic market.
7/20/2010
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