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English Premier League Broadcasts in Hong Kong
For the past few years, i-Cable have been showing the EPL games via ESPN/Star Sports as part of their broadcasts.

However, as of 17th August 2004, ESPN/Star Sports shifted to Now Broadband TV - and this is where the confusion lies.

i-Cable (who have won the bidding for the broadcast of EPL games for Hong Kong) will still be showing these games, but the feed will be directly from the UK.

Even though ESPN/Star will still be broadcasting the EPL games out of Singapore, their footprint does not include Hong Kong and the footie that ESPN/Star will be showing in Hong Kong is the European Champions League and the FA Cup.

Therefor, EPL footie fans in Hong Kong, don't go and sign up for NOW BBTV and cancel your i-Cable subscription, otherwise you will be in for a big shock!
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If you want to see the 'live' EPL games and England games you will need i-Cable and if you want to watch Champions League and the FA Cup you will need NOW BBTV.

So, if you are like me, you need to subscribe to both! yes, it will be a little bit more expensive but at least you'll get to see all of those fantastic games at your leisure.

Don't say that you weren't warned!

Dale is one of the founding and operating partners of 3 Lions Sport and www.3LionsSport.com
A company that provides sports marketing solutions for corporates and also provides retail match packages and collectables from English Premier League te

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