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Take the pledge and help us Picture Them Home during the month of May for National Missing Children's Day, May 25.  Since 1983, families and child advocates nationwide have observed National Missing Children’s Day on May 25. Proclaimed first by President Ronald Reagan and honored by every administration since, May 25 is the day 6-year-old Etan Patz disappeared from a New York City street corner on his way to school in 1979. His case remains unsolved and is an annual reminder to the nation to renew efforts to reunite missing children with their families and make child protection a national priority.

One reason Etan Patz’s case quickly received the attention of local and national news media -- even before cases of missing children routinely garnered such attention -- is that his father is a professional photographer, and Etan’s black-and-white portraits were quickly disseminated in an effort to find him. His case is a reminder to all parents of the need for high-quality pictures of their children, for use in case of an emergency, and for the need for everyone to pay close attention to the posters and pictures of missing children that in the 1990s have become a commonplace tool to help in the search for missing children.
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Pictures Work
Even after almost two decades, people can be unsure whether they can actually play a role in recognizing a missing child from a poster and help to reunite that child with his or her family. Picture Them Home is a campaign to raise awareness about the power of pictures and their importance in the search for missing children. One child in six featured in the National Center for Missing & Exploited Children's photo-distribution program is recovered as a direct result of someone in the general public recognizing the child in the picture and notifying authorities. Pictures work, and if more people took the time to look at them, more families would be reunited.

Look at the pictures
How can you help? It’s simple and takes very little time. Whenever you pass a poster of a missing child, really look at it, whether it comes in your mail, is posted at your local post office, or you see it online. Don’t think you can’t help…you can. Make an effort never to be complacent about studying these pictures. One day, you might help bring a child home.

Next, make sure that you keep current, high-quality pictures of your own children, regardless of their ages, and update them at least annually. A recent poll of law enforcement found that they consider pictures to be the single most important tool in the search for missing children.

For more information about the Picture Them Home campaign and additional ways the public and private sectors can help call our Hotline, toll-free, at 1-800-THE-LOST (1-800-843-5678).

Picture Them Home for National Missing Children’s Day, because pictures bring back more than memories….


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