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Book Review: Small Is The New Big By Seth Godin - This Book Is Bad
Seth Godin is a marketer. He is a permission-based marketing guru. He has one of the most popular, if not the most popular, blogs on the topic of marketing. It is one of the best ranked blogs in the entire blogosphere.
Seth's book, Small Is The New Big, is a collection of his best blog posts.
Perhaps bloggers are the new book authors?
So why would you buy the book? Why did I buy the book? I purchased Small Is The New Big because I enjoy reading in bed. It would be quite awkward to drag a computer into bed so that I can read a blog. A book is more handy; you can take it anywhere.
Seth's book is bad. And, by bad, I mean good. There are great topics, ranging from inspirational, to motivational, to permission marketing, to career advice, to entrepreneurial advice. He has a great writing style, which, makes the book easy to read. No long chapters; just short and concise articles that represent Seth's thoughts.
I'm hoping Seth started a new trend and that other great bloggers will follow suit and publish their best blog posts in hard-cover, something akin to a "greatest hits" music CD.
Tino Buntic created TradePals to provide free sales leads without cold calling to entrepreneurs across North America. Tino enjoys reading blogs and one of his favorites is On Disruption by disruption consultant, Michael Urlocker. -------------------------------------------------------------------------------------------------- Alba Spectrum popular articles series: FAQ, Reviews, Introductions, Product Selections, Advises, Definitions, online marketing We are serving wholesale & retail customers in Illinois, California, Texas, Wisconsin, New York, Washington, Ohio, Michigan, Indiana, Arizona, New Mexico, Louisiana, Florida, Georgia, Minnesota, Utah, Virginia, Georgia, Hawaii, Iowa, Colorado, Ontario, Quebec, Alberta, British Colombia. We also serve customer internationally in New Zealand, Europe: UK, France, Poland, Italy, Germany, Russia, India, Byrma, Thailand, Holland, Denmark, Sweden, Norway, Indonesia, Austria, New Zealand, Pakistan, Afghanistan, Iran, Spain, Argentina, Brazil, Chile, Uruguay, Paraguay, Peru, Equador, Colombia, Venezuela, Panama, Costa Rica, Canada, South Africa, Nigeria, Portugal, Greece, Turkey, Asia: India, China, Philippines, South Korea, plus business metros: Chicago, Los Angeles, Phoenix, Boston, Atlanta, Minneapolis, Fargo, Seattle, Miami, Orlando, Detroit, Buffalo, Toronto, Paris, London, Montreal, Denver, Warsaw, Berlin, Prague, Rome, Karachi, Sao Paulo, Rio de Janeiro, Moscow, Buenos Aires, Dehli, Mumbai, Beigin, Cairo, San Francisco, Fremont, Naperville, Oakland, Melburn, Sidney, Sent Petersburg, Tampa, New Orleans, Houston, Dallas, Mexico City, Bogota, Caracas, Lima, Salvador, Recife, Sao Paulo, Rio de Janeiro, Brasilia, Curitiba, Goiania. http://www.albaspectrum.com |