Microsoft CRM Sales Automation overview for Consultant
By Andrew Karasev
Microsoft CRM Client
Relationship Management application, promoted by Microsoft subdivision Microsoft
Business Solutions, is in the beginning of its market share gaining, however,
surprisingly enough even with its basic functionality (which is natural for
first versions of the software product) Microsoft CRM is welcomed by clients in
many servicing industries. Why so many clients are choosing Microsoft CRM and
even replacing such systems as Siebel with this basic solution. Probably the
secret of this success lays in several simple facts:
- Basic functionality
- Open Microsoft
Customization technology
- Believe that
Microsoft will stay successful for a long time
- Cost factor
We are describing
Microsoft CRM Version 1.2. Lets work out these suggestions.
- Basic
Functionality. This means that
it is very simple to sell it you nee only several features to demo to the
prospect and the rest could be tuned and customized by end-user (which is of
course not true to the 100%, but to some extent it is correct statement).
Its Sales Automation module is almost abstract and everyone with basic sales
skills can understand it on the fly.
- Open Microsoft
Customization technology. There
are so many Microsoft network specialists, database administrators, VB.Net
programmers this makes your customization easily doable and you dont have a
risk of dependence on one unique programmer or technology
- Believe that
Microsoft will stay successful for a long time.
Well this is probably just the projection of the past to the future, every
business has business strategy and philosophy and these two are subject to
transformation and deformation. But, weve heard these arguments of
successful business longevity and we believe that this is important factor
- Cost factor.
Microsoft CRM deploys existing technologies and servers, such as Microsoft
Exchange, Microsoft SQL Server, Microsoft Windows 2003 server and so you do
not have to purchase these pieces second time. You purchase just a middle
ground, which is based on these platforms. In such situation, Microsoft is
willing to go down with the license pricing. To some extent of course.
You can always have us
help you, give us a call: 1-630-961-5918 or 1-866-528-0577,
help@albaspectrum.com
Andrew Karasev is
consultant and CTO in Alba Spectrum Technologies (
http://www.albaspectrum.com ) Microsoft Business Solutions partner,
serving clients in Illinois, New York, California, Florida, Georgia, Texas,
Arizona, Virginia, Minnesota, Canada, UK, Europe, Australia, Asia, Russia. He
is Microsoft Great Plains certified master, Great Plains Dexterity, Microsoft
CRM SDK C#.Net, Crystal Repots developer. You can reach Andrew:
akarasev@albaspectrum.com
Alba Spectrum Technologies