Axapta – Microsoft Dynamics AX: ERP integration, implementation & customization market gain

By Andrew Karasev

Alba Spectrum Group

USA +1-866-528-0577, +1-630-961-5918, Brasil: +55-11-3444 4949, Europe: +44 20 8123 2580, +45 36 96 55 20

help@albaspectrum.com

Being designed by Navision Software, prior to its acquisition by Microsoft Great Plains Business Solutions, Axapta was first thought as MRP, being in direct competition with such corporate ERP vendors as SAP R/3, Oracle Financials, PeopleSoft, JDEdwards, IBM Lotus.  Microsoft, those days was probably not ready to compete on that ground and had to purchase some time, while stepping into mid-size ERP market with Great Plains, Solomon, later on with Navision Attain.  Axapta, being really revolutionary product and able to automate higher mid-market and large corporate clients, had several years to mature with narrow client base, mostly in Europe, emerging markets, such as Russia and making first steps in the USA.

• Year 2005.  This was the time, when major US VARs decided to invest into Axapta consultants training & certification.  At the same time we could see certain signs from Microsoft, when it localized Axapta for challenging emerging regional markets, such as Brazil, where taxation is complicated and unique.  In December 2005 Microsoft demoed Axapta in São Paulo office to local partners – mostly specializing in Microsoft Dynamics NAV/Navision implementation.
• Europe.  Navision Software has traditionally strong positions in Europe, and this is not a surprise, that we see very good market redistribution signs, giving green light to Axapta sales & implementations.  Microsoft partners, traditionally strong in Navision heading into Axapta promotion to their prospects and existing clientele.
• Latin America.  Axapta has advantages when we consider corporate clients, especially manufacturing, drilling & mining facilities of multinational corporations and international mid-size companies,  Very good interest is seen in Venezuela (oil drilling), Columbia (textile), Bolivia (timber), Chili and Argentina.
• Future directions.  When Oracle is in the process of launching its Fusion project, to some extend resembling Microsoft Project Green or Currently Microsoft Dynamics project, SAP R/3 has Mendocino initiative with Microsoft, Microsoft itself has very good chances to open up corporate ERP market with Microsoft Dynamics AX - Axapta

Please do not hesitate to call or email us USA 1-866-528-0577, 1-630-961-5918, Brazil: +55-11-3444 4949, help@albaspectrum.com

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com ) - Microsoft Business Solutions Great Plains, Navision, Axapta, MS CRM, Oracle Financials and IBM Lotus Domino Partner, serving corporate customers in the following industries: Aerospace & Defense, Medical & Healthcare, Distribution & Logistics, Hospitality, Banking & Finance, Wholesale & Retail, Chemicals, Oil & Gas, Placement & Recruiting, Advertising & Publishing, Textile, Pharmaceutical, Non-Profit, Beverages, Conglomerates, Apparels, Durables, Manufacturing and having locations in multiple states and internationally.

We are serving USA/Canada Nationwide: Houston, Chicago, Los Angeles, New York, Boston, Miami, Seattle, Minneapolis, Phoenix, Atlanta, Dallas, San Francisco, San Diego, Toronto, Montreal, Vancouver, Europe: Germany, France, Belgium, Poland, Russia, Middle East (Egypt, Saudi Arabia, OAE, Bahrain), Asia: China, Australia, New Zealand, Oceania, South & Central America: Mexico, Peru, Brazil, Venezuela, Columbia, Ecuador, Chili, Paraguay, Uruguay, Argentina, Dominican Republic, Puerto Rico