Popular articles
Popular articles
People Pleasing Postcards David PhillipsWhy are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.
If the postcard shows a very glossy, well-photographed picture of an attractive product, the recipient will very likely look at the picture and turn it over to see who sent it. She/he might well put it aside and think, “Next time I’m near the store, I’ll go in and have a look.” The postcard often sits out as an easy reminder of your store or business.
Cutting Costs on Mailings
When the economy is a bit shaky, you should increase promotion to keep your name in the minds of customers, but you also have to keep down your costs. To get maximum return for your marketing dollar, you can mail postcards up to 4 1/4 by 6 inches for between 16¢ and 17¢ each first class (the cheapest letter rate is 18¢ - 23¢). If you find the right company, you’ll likely be able to have 5,000 postcards printed for less than $400.
Finding the Right Company
Most businesses don’t have in-house marketing departments, so find a postcard company to help you. A postcard company can handle your mailing and save you money. It makes most of its profits from printing, not from consulting, selling, mailing lists and mailing, so it can often find you better deals on such services. The company should:
About The Author
David Phillips, writer and photographer, has set up several very successful small businesses in the marketing and communications field. He swears by direct mail marketing techniques which is why he writes for PostcardMania. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. Visit her website at www.postcardmania.com.
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