Popular articles
Popular articles
Your Book is a Business Dr. Jamie FettigThinking of your book as a business will help you produce more sales. How do you do that?
Think like a businessperson, not an author.
Once the final draft is written, you're no longer an author. You're an entrepreneur with a product to sell, and it's critical that you start thinking that way. Instead of spending your time on editing and proofreading, you've got to invest your time in marketing activities. That means finding the answers to three critical questions:
At this stage, you need to think about capturing leads, producing sales material, getting testimonials and positive reviews, and arranging publicity events. Your focus should be on all the ways you can create awareness of your book.
The best way to get started in thinking like a businessperson is after your final draft is done but before you go to print, sit down and write out the answers to these questions:
Keep your expectations realistic.
The average self-published book sells only about 3,000 copies, and the average book issued by a publisher sells only a few thousand more. For every bestseller, there are hundreds of books that sell moderately and disappear. So you've got to keep your expectations realistic, or you'll set yourself up to get discouraged and quit trying to market your book.
Rather than worry about the overall number of copies sold, I recommend that people set their goals, especially for a first book, this way:
Your expectations for your book should not be centered on copies sold. Instead, focus on developing and executing a brilliant marketing and PR plan, making key contacts, and finding ways to create value for readers, for the media and for organizations who might make bulk purchases. If you focus on those things, sales will take care of themselves.
Concentrate on meeting all 5 types of goals. That way, even if your sales are only moderate, but you do brilliantly in getting publicity and making contacts, you can consider your book a success.
Have a solid, long-term marketing plan.
Before you ever get close to even finishing your first draft, sit down and map out the basics of your marketing and promotional plan. The key questions you'll need to answer:
That's a lot of material, but it's all important. Take a couple of months and figure it out. You can also cut some time off your learning curve by learning from others who have done it already.
About The Author
Dr. Jamie Fettig
Are you interested in the one seminar that has created more Best-Selling authors than any other seminar? A seminar put on by the guy who has sold more books than every other book in the history of the world except the bible? Then get yourself to the Mega Book Marketing Seminar and train yourself to be a mega-successful author and become a sought after speaker. Make the difference with your book that you want to make. To Register and for more information go to http://www.bazuji.com/book
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