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Get a Website!, Register Your Domain!: To Website or Not to Website?
Websites Take Time to Build. Whether you're buying your own WYSIWYG software to design the site yourself or you're hiring a skilled web designer, it will take time to decide on a good domain name, plan the site, create it, and then get it running online.
Websites Cost Money. There are a few basic costs:
- Domain name registration fee
- Web design fee
- Monthly web hosting fee
- Applicable setup fees
Plus, because a website needs to be "findable" in order to be beneficial for your business, you will have to, at minimum, invest in additional services such as:
- Search engine optimization fee
- Web maintenance fees
- Online and offline advertising for your website
Websites Take Time to Maintain and Alter. Your website will need at least some occasional modifications to keep it current. Most busy business owners simply don't have this kind of time.
Your Business is Local. Unless you are planning to actually sell and ship products worldwide via your website, you probably don't need to have your own website for your local business. Most local businesses simply need local exposure and an online presence.
The Bottom Line
If you already have an existing website, we sincerely hope you will have great success with it. However, if you have a local business, and you are looking for a way to build local exposure and have your business's details easily found online by your target customers in your area, local online directories that focus on retail shops, restaurants, and services may be the key.
Mario Con is one of the original co-founders of The Socal411 Directory http://socal411.com, the popular lifestyle directory in Southern California. He is a promoter of small businesses in the area and is often invited as a guest to speak at universities on topics such as the importance of investing in local advertising on the Internet to get ahead of your local competition. For more information see http://advertise.socal411.com.
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