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How to Benefit From E-zine Articles

Think of an article you write for an e-zine as an extended piece of literature that helps you capture that reader's attention for a few minutes. If your title and lead are dynamic and your article is informative and convincing you stand a good chance to win a reader over; make a sale; or do good works in building your on line reputation. Also, keep it simple so the reader is able to digest what your article is saying.

If, on the other hand, you are an e-zine reader and you identify with the content of an article, look at the piece as a source of condensed information being supplied to you. If the piece is knowledgeable and fits your needs, you may get enough information from the article to save you from a long on-line search or reading a chapter in a book.

When preparing your articles be sure to research your topic well. You are being perceived as the "expert." As the author you are responsible to present the reader with factual on any given topic. Keep in mind that the data you provide can and often does help the reader make a decision.

When writing your articles, be specific and narrow your focus, using only relevant facts. It also makes sense to write a "topic sentence." (Remember your English instructor? He was always hound-dogging you to do this?) If you get a good topic sentence you will be able to test every paragraph and sentence against it.

If you are the reader why not file good articles and share them with others? Create a folder on your hard drive to save your articles. Index the articles with titles and keywords. When you send the article to another be sure to use it in its entirety and list the publication you got the article from and of course always include the author's name.

About the Author

Diane Hess developer of Hess Copywriting a subsidiary of Hess Business Professionals & Associates. Her goal is to provide entrepreneurs and small business owners with resourceful tools to assist them in growing their business (including words that sell). Read more about the services her company provides at www.hbpassociates.biz. Sign up for a FREE monthly newsletter while you’re there.

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