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Christmas Affiliate Marketing Campaigns
Although the Verisign report is no longer available here is some useful statistical data gleaned from the report to give you an idea of what may also be great markets this year:

- Online transactions for the electronics category increased 17 percent for the entire holiday shopping season as compared to 2003. This category picked up steam from a four percent increase as of December 12, 2004 and a 12 percent increases as of December 19, 2004. The category also carried an average ticket price of $291, the highest average price across all categories.

- Online transactions for the apparel category increased 45 percent for the entire holiday shopping season as compared to 2003. Women's apparel represented the largest portion of this category, accounting for 40 percent of the total sales this season. Women's apparel also showed the highest increase in average ticket price, increasing 28 percent to $140 this year as compared to the 2003 online holiday shopping season.

- Online transactions for the entertainment category (music and video downloads) increased 54 percent for the entire holiday shopping season as compared to 2003.

- Online transactions related to the photo-printing-and-sharing category increased 120 percent for the entire holiday shopping season as compared to 2003. This was the fastest growing of all categories tracked during the 2004 holiday season.

- Online transactions for the general retail category increased 24 percent for the entire holiday shopping season as compared to 2003. The Kitchen-and-Housewares subcategory held the highest share of this category at 28 percent. Kitchen-and-Housewares also held one of the season's highest average ticket prices at $148 - second only to the electronics category.

Spending Patterns

- Consistent with previously observed consumer online shopping behavior, Monday again was the busiest shopping day of the week. Monday, December 20, 2004, the peak online shopping day from the week, accounted for 4.8 million transactions, representing more than 23 percent of the week's activity.

- In the "brick-and-mortar" world, retailers expect that December 26, the day after Christmas, will draw a large number of consumers to their stores. This year, December 26 fell on a Sunday, a day of the week with historically low online shopping activity. Therefore, the equivalent spike in online shopping activity occurred on Monday, December 27, 2004, the first weekday following Christmas. The total volume of transactions recorded on December 27, 2004 was 3.8 million, a 61 percent increase as compared to Friday, December 26, 2003 (the first weekday following Christmas in 2003). This also represented an eight percent increase as compared to Monday, December 29, 2003 (the first Monday following Christmas 2003).

- The total amount spent from Thanksgiving 2004 through Monday, December 27, 2004 was $8.8 billion, a $1.7 billion - or 24 percent - increase in sales as compared to the same period in 2003 (Thursday, November 27, 2003 to Monday, December 29, 2003).

- The average sale amount during the time-period from Thanksgiving 2004 through Monday, December 27, 2004 was $145, a 12 percent increase as compared to the same time period in 2003 (Thursday, November 27, 2003 to Monday, December 29, 2003). The average ticket price reached a high of $178 on Wednesday, December 22, 2004.

If you're planning on setting up some new affiliate sites for the upcoming holiday season I highly recommend you start your Christmas affiliate marketing campaigns now. By starting now you'll ensure your new sites will have plenty of time to work there way up in the major search engines.

Good luck to your Christmas Affiliate Marketing Campaigns and DON'T procrastinate. A good plan today is better than the perfect plan tomorrow - General George Patton

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