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Determine and Developing Site Search Features and Functionalities
To retain your visitors’ interest and improve your site’s stickiness, you can offer a combination of search options targeted to reach your content, as well as to your users. It should also have the ability to be able estimate the user’s level of knowledge or expertise. Depending on the number of options’ feature, guidance provided can come in the form such as “Pull-down Menus”, “Multimedia Buttons”, “Fine Search”, or a further “Narrow Search Feature”.
If your site do provide in depth data, and able to provide further complexity, you could well consider some “Advanced Search” feature and search tips. Nevertheless, it’s OK to leave them out if your site had yet to reach that state. For discussion here, advanced searches can be enhanced to involve any aspect of the search algorithm, including the ability to include or exclude specified word or phrase, language, geographical location or even the dates of the data publication.
However, as we realized, most users don’t even be bother to utilize “Advanced Search” feature; they just simply type and hit “Enter”. Therefore, integrate such feature if the scope of the advanced search is important to your overall site functionality and presentation. If not, then leave it out for the moment.
Maximizing Search Payoff via Results and Relevancy
Then next step would be to examine your search results pages. Taking from the user’s angle, consider the following as to whether your results are achieving the desired goal:
1. Are there an appropriate number of results being presented?
2. Are the main results highly relevant to the search input?
3. Any suggestion for “Anticipated” users’ misspellings?
4. Are the results structured in relevancy order?
5. Are the contents being indicated with further info? E.g. HTML pages, doc file, zip file, or PDF documents?
Like everyone else, you and me as user would a search results page to have these basic elements. We also expect results to relate closely to our interests, and if they don’t, we expect it to be able to quickly perform fine tuning and search further.
One powerful element on results page is the ability to perform cross referencing. Whether it’s a product or service, or simply some information, many “hidden” data may not rank as high for the search keyword, but it may be of interest to the user. Don’t overlook this powerful feature in enhancing your on-site search results.
Null Result and Error Handling If you did your on-site search-tool functionality properly and programmed your search algorithms as to how users are actually inputting their information, you shouldn’t have any major problem with null results. In fact, there shouldn’t be.
For online business or ecommerce sites, there’s nothing worse than getting “no results found” messages on a site. It simply means “No Business” for the site. It could be even worse if the user knows there should be information to be found. You are simply leaving users to browse elsewhere to find the information, and of course you are losing them and their business potential.
Eliminating “Null” result is best case scenario. But if there is such situation, then allowing a user to recover from the situation is a must on any website that wants to survive in long term. Don’t be panic when your site is having such problem, in most case it is merely the result of inadequate search dictionary or phrase and thesaurus preparation. So, a better developed and covered thesaurus with more cross referencing ability can be of great help.
Meeting and Exceeding Search Expectations
Now we are clear that search results on any site are all about meeting users’ expectation, and presenting it to them. Web users have advanced on their search activities, and they are getting to search very quickly for virtually anything on the internet. When they arrive at your site, they’re expecting to locate the information or data, by performing search on a few words or a phrase.
You can achieve this goal of satisfying your users by feeding them the correct or most relevant results if you do take the effort to analyze what they’re expecting. And you then optimize your development tools to simply fit their needs as they wanted.
That’s the main goal for my site, and I do believe that’s yours too. Keep it up your hard work and you’ll be reaching that stage too…while I’m still learning more.
Get Your Business listed in Biz Network Directory for business leads. Network sites consist Web Resources Search and Business Leads Center are also business platforms.
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