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The Basics of Search Engine Optimization
The first step is to analyze the site. This is the least fun step, as the optimizer must look at the meta-tags (the code that describe the site to search engine) and compare them to the text on the site, as well as other tags found on the site. By comparing these tags, the optimizer can get a feel for the site, as well as any issues when it comes time to actually optimize the site.
The next step of search engine optimization is to start with the tags. A good optimizer will deal with the description tag, and then the keywords. The description tag allows the programmer to set up what the search engine will display when the site is found on a search engine. It also helps to guide the optimization. The keywords help the search engines to sort the site when people use keywords to search. It’s advised that you be as succinct as possible; search engines like succinct, and it’s easier to be relevant (if I’m looking for information on dog health tips, a relevant site would be one that dealt with, well, dog health tips; pug health tips would be less relevant, and healthy hair tips even less so). Brevity is not just the soul of wit.
Then there is checking the text on the site. Ideally, the key words and the text should match up. However, not just the visible text counts; images may have an “alt” that describes them (which helps), and there may be hidden text (such as in comments, which counts against you). The text is integral to your site, and there should be as much as works for the site. Just remember to not use text in images unless absolutely needed; as the text is actually an image, then search engines won’t read it.
Submitting it to sites and creating links can be the most frustrating aspect of search engine optimization. Look at the world wide web as a literal web; when you see clumps they are hard to ignore right? By creating links to your site you make it harder for search engines to ignore it; you basically make it more solid to them. If you can make them one-way, all the better.
It may sound easy, but it usually takes a few days of work, and requires a sense of what works. It’s for that reason that people are paid to do it. Also be aware that results may take a while; search engines tend to be conservative and are distrustful of changes, so it may be a few months before your site rises in the results. Just make you have the right company, and search engine optimization will bring customers to your site!
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Bryan Hornung is a respected SEO and Internet marketing expert at Marketing-Helpers.com and author of 7 Steps to Higher Search Engine Rankings. Purchase your copy today and in about 1 hour you have all the secrets to achieving high ranking on all the major search engines, GUARANTEED!
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