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Keyword density
Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. It is one of the most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, divide the total number of words on your page by the number of times your primary keyword or key phrase appears. Keyword density is critical when outlining the keyword portion of your search engine optimization strategy.

Naturally, there is a fine line between strategically scattering these keywords throughout your content versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Don't think you can fool the search engines ---- they have the technology to figure out these little tricks.

1) Incorporate your Meta tags into your keyword phrases on your site. People often forget that search engines will spider the heading Meta tags first because they proceed and stand out from your main site content.

2) Write keyword-rich content that not only satisfies the search engine algorithms but is equally informative for customers visiting your site. This is the most difficult part of writing your content - but also the most critical.

3) Try to write at least 300 words for each page on your site. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and ultimately selected.

4) Too often we see content saturated with too many keywords that, as popular as they may be, just don't relate to the site itself. Avoid doing this - it will only irritate potential customers.

The Right Ratio The most essential part of optimizing keyword density is using the correct ratio of keywords-total words on your page. Keyword density ratios are discussed as a percentage. A good range for keyword density for a target keyword is 2% to 6%. Meaning, when you divide the number of times you used a keyword on your page by the total number of words on your page you should get a percent somewhere between 2 and 6.

The Wrong Ratio Having a too high or too low Keyword density can be to your page's detriment. If the density is too low your page will be considered an irrelevant result for that keyword phrase. But don't be fooled into thinking a higher keyword density equals a more relevant result. Search engines combat spam pages by penalizing pages with a too high keyword density, or keyword: total word ratio.

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