NEW SITE PROVIDES MORAL COMPASS FOR KIDS’ MEDIA - FAQ, advises, how-to, reviews, selections, online sales

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NEW SITE PROVIDES MORAL COMPASS FOR KIDS’ MEDIA MESQUITE, NV – In response to parents’ growing concern over the epidemic of sexual content and violence in the media, DiscoveryJourney.com has developed a rating system that offers parents an at-a-glance “Character Score” to help them select appropriate movies and books for their children.
Reviewers for the site evaluate the content of each children’s book and movie for positive and negative examples of the following ten traits: self-discipline, compassion, responsibility, friendship, work, courage, perseverance, honesty, loyalty, and faith. The more strongly a book or movie presents these values-oriented messages, the higher it scores. Points are deducted for negative behavioral influences, such as violence, bad language, nudity, sexual content, scary elements, and the use of drugs, alcohol, and tobacco. The result is a Character Score, ranging from zero to 100, that parents can use to select media that have integral values messages.
Brent Sitton, together with his wife, Susan, created DiscoveryJourney.com partly in response to their attempts to find appropriate television shows, movies, and books for their ten-year-old triplets. “I dread the idea of my son watching sports programs because of the scantily-clad girls in the beer commercials,” says Susan. Beyond avoiding media that has a negative influence, Brent says that they wanted to find books and movies that would reinforce concepts that they, as parents, held in high regard. “How do you define loyalty to a five-year-old?” he asks. Saying that the key to teaching children values-oriented principles - such as courage, justice, and respect - is character-based education, Brent adds, “At the heart of that is guiding children to watching, reading, and enjoying the right kind of TV, movies, and books.”
The subscription-based service charges $7.95 per month for full access to online reviews of children’s books and movies. DiscoveryJourney.com also provides subscribers with Treasure Map, a monthly electronic newsletter filled with the latest reviews, as well as information and tips to supplement a child’s literary experience.
Parents see DiscoveryJourney.com as a valuable tool to filter the messages their children receive from the media. Michelle Christian, a mother from San Antonio, Texas, uses DiscoveryJourney.com to gauge the appropriateness of her daughter’s reading material. “As it turns out, there are a few touchy subjects that I need to discuss with her about the book she’s reading,” she says, calling the site “a huge blessing for today’s busy parents.”

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