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Men.Com Magazine Premieres September 19, 2005

(Boca Raton, FL) The NEW Men.Com Magazine (http://www.men.com) premieres on September 19, 2005. It will have the ‘look and feel’ of a traditional newsstand weekly magazine, but will be available exclusively on the Internet.

The $1.3 million investment in the domain name Men.com was a bargain, according to Group2, LLC Chief Marketing Officer, Phil Kearney. “There have been some recent stories about what we paid for the domain name in 2003. We were confident then that the name would give us a strong, recognizable brand in a cluttered environment. And we were right. The NEW, weekly, Men.Com Magazine has a larger footprint in the marketplace. The editorial environment will be edgy, sharp, provocative enough to be interesting and quite a bit more intellectually challenging than the ‘beer and babes’ offerings. ”

Editorial content will be expanded to provide the latest news on subjects of interest to men, as well as a 24/7 news and sports updates. The enhanced editorial will include streaming video feeds and behind-the-scenes news, photos and features. The newest pod casting technology will offer visitors unique reports from some very unusual events. Regular columns and features will be provided by well-known journalists, authors and celebrities.

And if you’re just looking to have a good time, you won’t find a better place than Men.Com Magazine. You can play all the poker you could ever want, for FREE in the exclusive Men.Com Poker Room, and test drive some of the newest video games. Other areas within the site will feature fantasy sports leagues, free music, free movie previews and links to incredible free prizes that you can win. The automotive section delivers real-life test drives and reports by leading automotive journalists. Every weekly issue will publish the latest news and features on health, parenting, money, travel, style, jobs, dating and other lifestyle issues.

Major partnerships, sponsorships and participation by industry experts will be announced in the coming weeks.

“A reporter asked me,” Kearney said, “how I would compare Men.Com Magazine to other online men’s magazines. I thought for a moment and told him that there wasn’t anything else to compare Men.Com Magazine. It’s exactly what the web address says it is … the preeminent web destination for men.”

Group2, LLC, a media management consultancy, is producing the new Men.Com Magazine website.

Contact Information: press@men.com

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