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Institute of Direct Marketing turns to Trainer1 The Institute of Direct Marketing (IDM) has commissioned e-learning specialist Trainer1 to develop and produce e-learning materials relating to its professional qualifications programme.

According to Neil Lasher, managing director of Trainer1: “This involves us in producing a significant volume of e-learning material for two of the IDM’s widely respected marketing qualifications.”

Neil Morris, the IDM’s deputy managing director, commented: “There’s an acute shortage of people with modern direct, data and digital marketing skills. That is why IDM qualifications are sought by employers and highly prized by career-minded individuals.

“Whatever your experience, the more sophisticated marketing gets, the more you need to keep developing and refreshing your skills. The IDM qualifications programme equips marketing practitioners to manage successful customer relationships through every channel.

“It is important for the overall health of ‘UK plc’ that, in today’s fast-moving business world, we give as many people as possible to opportunity to learn the techniques of direct, data and digital marketing – and that means making these available via e-learning materials as well as via more traditional methods of tuition,” he added. “In that way, we are catering for a wider range of learning preferences among students as well as making these vital practices and techniques available to a much wider audience.

“We are delighted that Trainer1, with its many years of e-learning development expertise and impressive and prestigious list of current clients, is helping us to develop these new learning materials.”

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Notes for Editors:

About the Institute of Direct Marketing

The Institute of Direct Marketing is the internationally recognised leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide.

The IDM aims to be the standard bearer of professional excellence, setting the benchmarks for individual competence and actively supporting the lifetime professional development of all those engaged in direct and digital marketing.

The IDM is a forward-looking Institute, alert to new and emerging applications of technology in marketing. It is dedicated to keeping the profession abreast of new techniques, new media and new practices. Promoting best practice, the IDM works to increase marketing’s contribution to business, while reducing its cost, through:

* assisting the lifetime professional development of those engaged in direct and digital marketing
* providing leading-edge information, education, training and guidance
* setting and promoting global standards of professionalism

Further information from: www.theidm.com

About Trainer1

Trainer1 is an independent e-learning specialist and creator of sophisticated courseware for learning, with a long experience in computer delivered learning. In particular, Trainer1 has developed, supplies and supports:

* Authoring tools - for the creation of content, meeting SCORM, AICC, LRN, XML, and QTI standards.
* Learning and Knowledge Management tools - for the management and distribution of content, including accreditation and reporting of data within existing databases.
* Delivery systems for workflow learning - CSL™.
* Tools and libraries to create multimedia content, including image editors, easy to use Flash production tools, libraries of sound, graphics and animation.
* Specialist training events to assist trainers become self sufficient in e-learning design and production.
* Development services in the creation and maintenance of learning content.

Trainer1’s client list includes major corporates such as ABN AMRO, Alliance & Leicester, Kraft Foods, Mitsubishi Corporation, Specsavers and Camelot, along with public sector clients including the Office of the Deputy Prime Minister, the Department for International Development, Kings College Hospital, the Royal Hospital for Neuro-Disability and many local authorities.

Trainer1 is privately owned and remains a small, friendly company providing high quality product combined with personal service to Blue Chip Companies, as well as small and medium sized enterprises. Trainer1 is a member of many e-learning organisations and works with standards bodies to ensure technology is meeting the needs of users worldwide, as well as the guidelines determined by the governing groups in the e-learning industry.

Further information from:

Neil Lasher, Trainer1, 020 7264 4844

Bob Little, Bob Little Press & PR, 01727 860405

www.trainer1.com

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