A New Craft Newsletter By Kids For Kids From Lion Brand Yarn - FAQ, advises, how-to, reviews, selections, online sales

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A New Craft Newsletter By Kids For Kids From Lion Brand Yarn Manhattan, New York - July 3, 2005 - The Lion Brand Yarn Company (http://www.lionbrand.com) today announced the launch of a free, new, email newsletter for yarn crafting geared to ages 5 to 15 entitled "By Kids For Kids" (BK4K). As the title suggests, all of the designs and content are developed and written by students. The new weekly email newsletter will be filled with knit, crochet and craft ideas that are easy enough for beginner crafters, yet right on target with the trends and lifestyle interests of this group. The first issue includes pet toys. Future issues offer room decorating projects, fashion accessories and party favors. The newsletter will also include personal stories and articles submitted by readers. Instructions are in plain English with step-by-step illustrations that even the youngest reader will be able to follow. BK4K offers an opportunity to enhance babysitting time, grandparent visits and family evenings without TV, as well as group events like slumber parties and scout meetings.

"By Kids For Kids" will be the second major email newsletter published by The Lion Brand Yarn Company. It will join the very popular Lion Brand Newsletter which is emailed weekly to over 370,000 subscribers. Kids are encouraged to get their parents permission and subscribe online at: http://www.lionbrand.com/byKidsForKidsRequest.html . The first issue will be emailed to subscribers on Thursday July 7.

"Based on feedback from our customers, we’ve found that there is a real need for an email newsletter that addresses the unique fashion and craft interests of kids, with patterns that are written in a language that they can understand." said Ilana Rabinowitz director of consumer marketing. "The BK4K newsletter is going to be fun and give kids just what they have been asking for from Lion Brand.

About Lion Brand Yarn
Lion Brand Yarn Company, a 127-year-old entity, is America’s oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. It currently has a Design Center in New York City and corporate offices in Carlstadt, New Jersey. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration. Its Web site, www.lionbrand.com, offers over 7 00 free patterns, as well as instructions to teach people to knit and crochet.

For More Information Contact
Ilana Rabinowitz
ilana@lionbrand.com
1-201-804-3999

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