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lalate surges to become world's largest nightlife site
SANTA MONICA, CALIFORNIA; LAS VEGAS, NEVADA. JULY 25, 2005
A successful capturing of the Las Vegas nightlife is among the factors that has helped Internet company lalate.com now surge to become the world’s largest nightlife site with monthly nearly 1,000 new clubgoers joining and an additional 300 seeking service in Vegas. Already with the nation’s biggest following of vip clubgoers, largest event listing, and only access to exclusive celebrity events coast to coast, lalate’s has now in the last three month solidified itself as the industry’s leader as a result of its national expansions in America’s top five markets, slated launch of online ticketing site and the industry’s biggest permission based advertising, and launch of the nation’s only vip access to every venue in Las Vegas every night of the week.
Created nearly 3 years ago, the Santa Monica based net-nightlife services and content company was a profitable internet company from day one. But since May this year, lalate has undergone exponential growth as result of the company’s turnaround in the spring that has included Las Vegas.
lalate’s numbers for summer 2005 are staggering. At some points, lalate has been bringing in as many as twenty new clubgoers every half-hour. Last week alone, lalate has had in forty eight hours fielded requests for service in Las Vegas for several hundred people. What makes these numbers so impressive is that they account for the highest earning and youngest demographic segment of the nightlife industry, a statistic that no other company in the industry can even comes close to.
Cater to the vip upscale clubgoer has been lalate’s purpose since day one. Its vision - go after the vip clubgoer as the biggest growing demographic since competitors were catering only to the non spending, non vip clubgoer.
By 2005, that strategy began to pay off for lalate. In 2005, lalate pursued an aggressive campaign to capture venues and clubgoers in four of the nation’s other biggest markets - Miami/South Beach, New York, New Jersey, and Las Vegas. And it did so with proprietary net-IT systems, one of the industry’s most lucrative business model based upon a subscription service, and the industry’s only ya or nay ratings operation in which, much like Zagats does for restaurants, lalate is the ears and eyes of clubgoers making or breaking venues coast to coast.
lalate built itself using the industry’s only subscription service model. For a fee, lalate gets clubgoers into nearly nine dozen events per week coast to coast, venues they otherwise wouldn’t get into, parties too exclusive otherwise, whether its celebrities from music, tv, sports, or film. lalate saves a person a fortune on cover, so much so, that the service pays for itself after only going out two nights. lalate receives invites to nearly twelve dozen events per week, but execs at lalate sort through the best and the worse and condense that information into its weekly newsletter of events, which has become the top source in the nation for vip events weekly and the source of imitation throughout the industry.
But by 2005, lalate expanded into new services. Enter Las Vegas, the biggest nightlife market on the westcoast after Los Angeles, a market that the leading national companies could not for years solidified any comprehensive footing. Enter lalate, which this’ summer not only got that footing, but did it virtually overnight.
In less than sixty days this summer, lalate was able to build a team that paired Vegas’s best talent with lalate’s databases to offer something never offered in the history of nightlife - access to every venue in Vegas, every night of the week, 365 days of the year. Over the next sixty days, lalate’s headcount requests reached the hundreds. But what makes lalate’s sincity operations so different was the service - vip service, personal, at every venue.
The results are staggering. For example, at one major Vegas venue last 4th of July weekend, the line surpassed 10,000. lalate’s hookup - entry with no waiting. lalate offers no waiting, no lines, and bottle service up and down the strip at every venue, with hookups with limo service, afterhours, and more. With bottles starting in some places at $400 per bottle, with a two-bottle minimum, plus lalate’s fee, lalate had hit a homerun. For lalate, Vegas has provided lalate business every weekend since it launched this summer. But even in Vegas, where a several dozen-person party can find a tab in the thousands of dollars, lalate still maintains its fighting image, negotiating the industry’s best deals and hookups for its clubgoers. Whether its for a wedding, bachelor party, engagement, or birthday, lalate has done it all in Vegas. But with LA venues moving to Vegas, lalate has even more ideas in plan.
Now, lalate is slated to grab one of the biggest service aspects of the latenight industry - ticketing. Online ticketing is expected to be lalate’s next big hit. lalate’s strategy - provide the best web interface design with the highest level of service, complete automatization, and free selling for event organizers, while underpricing every competitor in the entire latenight industry with deep price undercutting and lower overhead, basically forcing them to cutback or their pricing or loose business to lalate.
lalate hopes to use Vegas as one of its major markets in the ticketing arena as both an infrastructure for Vegas venues, promoters and lalate’s own operations, including reselling systems.
lalate’s end to its expansion is not in sight, as to expands horizontally into other facets of nightlife in 2005 and 2006.
For this winter, lalate will add further cities to its roster and is expected to announce its biggest off-line offering - a retail lalate.com store and the opening of lalate’s own venue, a venue that will redefine the entire under 21 clubgoer industry.
"lalate has become branded the latenight source for Americans. But now, that source is going to be involved in many more facets of latenight. You are going to buying the wedding cake from lalate, getting your wedding catered by lalate, taking the limo to your wedding in Vegas with lalate, booking the nightlife reception with lalate, and honeymooning probably in another city perhaps even overseas with lalate. It’s wonderful entertaining people as a business. The bigger you get, the more you offer, and the more exciting it becomes." lalate is owned by the Television Internet Broadcasting Network that will become a more visual aspect of lalate’s offline operations this fall. Television Internet is a RAI Prixitalia television award nominee, former Microsoft partner, and one of the most reported on broadcasting networks this decade (Hollywood Reporter, Variety, Prensario Latin America).
lalate is located at www.lalate.com.
To learn about its Las Vegas service http://televisioninternet.com/late/vegas.
To join lalate.com: http://televisioninternet.com/late/signup
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Image for press usage: http://televisioninternet.com/late/lalate.jpg
Press: info@lalate.com
(c) 2005 lalate.com. All rights reserved.
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